Landscape Photography websites with Aaron Meyers on F-Stop Collaborate and Listen

March 14, 2018  •  1 Comment

Episode 047 of F-Stop Collaborate and Listen with California-based landscape photographer and the Director of Product for SmugMug, Aaron Meyers! Aaron reached out to me to see if I would be interested in discussing more of the business side of being a landscape photographer and I thought it would be a great idea. I personally really enjoyed our conversation this week - there's a lot for everyone in this episode!

We covered some great topics this week, including:

  • How to think like your customers
  • How to price your photography
  • How to cultivate your buyers

Over on Patreon this week we went on a deep dive relating to social media strategy for landscape photographers, including ad buys and more. We also discussed the new Vero app.

Special announcements: 

Please consider supporting the podcast on Patreon! There's a ton of bonus content over there for subscribers! We are 1/4 of the way to our goal of being able to award a $1,000 prize to a photographer dedicated to conservation.

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To learn more about Aaron:

Website

Facebook

Instagram

Here are the artists that Aaron would like to hear on the podcast:

CJ Kale and Nick Selway

Sarah Marino & Ron Coscorrosa

Chris Burkhard

Some examples of Aaron's photography can be seen below. 

I love hearing from the podcast listeners! Reach out to me via email, Instagram, Facebook, or Twitter if you'd like to be on the podcast or if you have an idea of a topic we can talk about. You can also join the conversation on our Facebook Group or on Reddit!

Winter at Head Harbour Lighthouse


Comments

Guy Tal(non-registered)
Thank you for the mention, Matt! I found the conversation interesting. Among my many sins, I am also an economist by education, and ironically much of what I do as an artist runs contrary to my knowledge of how economic models work. This is because in the western world the teaching of economics focuses on maximizing profit and on the myth of perpetual growth. As an artist, I don't find either of these necessary to my wellbeing. I just need to make enough to sustain my lifestyle so I have more freedom to engage in non-business activities.

Which brings me to my point: as an economist I recognize that a business like smugmug is founded on the concept of commodity pricing, which assume that an image is an image, and that someone will buy it if they like it and if the price is competitive and within their budget. This model works for a great many photographers, but it doesn't work for artists of my kind where the identity and personal involvement of the artist in the work is paramount. My buyers expect me to make and sign my own prints, and to me that is part of the craft of being a photographic artist. Smugmug does not allow for that - it cannot accept a print order to be fulfilled by the photographer, rather than by a third party partner.

Whether self-fulfillment is a model that smugmug wants to support is up to them to decide based on their understanding of the costs and benefits, but it is something I recommend photographic artists consider when deciding on a hosting solution.
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