Interview with Nolan Nitschke on F-Stop Collaborate and Listen
Episode 024 with Bishop, California-based landscape photographer, Nolan Nitschke. Nolan recently opened a gallery in Mammoth Lakes, CA, and I was really excited to talk to him about that endeavor. Nolan and I have a similar background regarding our entry into photography since we are both avid backpackers and hikers, so I knew the conversation would vibe quite well. The conversation did not disappoint and I think it is one of the best podcasts yet.
We covered some really great topics this week, and spent a lot of time discussing the business of photography galleries, back-country photography and backpacking, social media vs. seeing photos in person, and more!
I know you'll enjoy this one. As usual, please find some links to various topics we covered below:
To learn more about Nolan:
Lastly, please consider supporting the podcast on Patreon! Let’s keep the conversations going!
Keywords: california, f-stop collaborate and listen, gallery, interview, landscape, landscape photography, nolan nitschke, photography, podcast
Solid interview with Nolan. You guys discussed several topics that I have a lot of experience with -- especially running a gallery.
Matt, be sure to interview Nolan again -- after he has about two years under his belt running his own gallery. It will be interesting to see what he says then versus what he is saying now. He's going to learn a ton.
Meanwhile, your discussion about what sells (and what doesn't) had me smiling. Unique images do not sell nearly as well as iconic images -- mostly because buyers haven't connected with the location that is depicted in the image. Photographers may appreciate the uniqueness of the image, and the technical difficult of acquiring the image, but photographers aren't buying our work. Your work must resonate with non photographers if you hope to be commercially successful.
Finally, you guys touched on the fact that you know of a guy who markets well and sells stuff that is popular (presumably because the subjects are iconic). As you said, this commercial success doesn't mean the photographer is a great photographer worthy of awards and other accolades. That's true. Still, I think many photographers are guilty of projecting what they think "success" actually means. Often, we don't ever define what success means. As a result, we never have a meeting of the minds; we rarely get into a substantive discussion that leads to conclusions that are meaningful.
Anyhow, sorry for going off on a tangent. My point in writing this note is to convey my appreciation for the subjects you discussed during the podcast. I appreciate that you mostly stay away from gear chat in these podcasts, which leaves a lot more time for less-discussed topics that are often ignored on competing podcasts.
I wish you well with the podcast. And I wish Nolan well with his new gallery. I hope he's successful; I hope that it's everything he always dreamed it would be. He's a fantastic photographer. It will be nice to see his talent translate into commercial success.
All the best to you guys.
-- Mark Handy
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