Matt Payne Photography Blog: Building Your Landscape Photography Business While Working - A Conversation With Mattias Sjolund

December 16, 2020  |  Uppsala, Sweden

Welcome to episode 191 of the F-Stop Collaborate and Listen podcast.

This week on my landscape photography podcast, I was joined by a landscape photographer from Uppsala, Sweden - Mattias Sjolund.

Mattias works full-time in the digital marketing field and runs an upstart landscape photography business "Foto Magica" where he recruits "big name" photographers from the United States to join him on small tours and workshops in Sweden, bringing the stars to his market.

Mattias and myself discuss some interesting topics this week, including:

  • How Mattias improved his photography on a small budget,
  • How Mattias built his landscape photography business,
  • Using Google Ads for marketing your landscape photography business,
  • Other digital marketing tips,
  • Differences between Europe and the United States in the landscape photography market,
  • And much, much more.

Over on Patreon this week, Mattias and I discuss how photography enriches his life and how he maintains his photography business and a full-time job.


Here are the photographers that Mattias recommended on the podcast:

1. Tara Workman.

2. Bruce Percy.

3. Andrea Hamilton.


I love hearing from the podcast listeners! Reach out to me via Instagram, Facebook, or Twitter if you'd like to be on the podcast or if you have an idea of a topic we can talk about. Join the discussion over on Nature Photographer's Network! We have weekly discussions about each episode of the podcast. It's also free! We also have an Instagram page and a Facebook page for updates.

Thanks for stopping in, collaborating with us, and listening. See you next week.


As a reminder, you can also support the podcast by shopping at B+H for your photography gear using our Affiliate Link.

Please find a transcript of this week's episode below: