Email Marketing for Photographers

December 24, 2019

Welcome to Episode 140 of the F-Stop Collaborate and Listen podcast. This week's episode features a "personal brand strategist" - Jonathan Tilley. Jonathan works with individuals to create customized branding and marketing strategies for their business, whether it be actors, photographers, artists, or small businesses. He helps with web design, web copy, and has proven real world strategies to get you in front of the clients you want to do business with.
Jonathan and I covered some fun topics this week, including:

  • Personal branding for creative people.
  • How to feel 100% like you online.
  • Authentic marketing - how to market without looking like a spam bot.
  • How to build your brand on Instagram one day at a time.
  • Practical tips for photographers looking to
    • Sell workshops.
    • Sell prints.
    • Land big clients.
  • and a lot more...

Over on Patreon this week, Jonathan shares all of his secrets for successful e-mail marketing and list building. Jonanthan offers a really awesome service on his other website called League of List Builders. There are some incredibly powerful tips in that bonus episode if you plan on doing any targeted marking whatsoever for your photography so I highly recommend you head over to Patreon, sign-up, and listen.

Please consider supporting the podcast on Patreon! There's a ton of bonus content over there for subscribers!

I love hearing from the podcast listeners! Reach out to me via Instagram, Facebook, or Twitter if you'd like to be on the podcast or if you have an idea of a topic we can talk about. Join the discussion over on Nature Photographer's Network! We have weekly discussions about each episode of the podcast. It's also free! We also have an Instagram page and a Facebook page for updates.

As mentioned on the podcast, listeners of the podcast are also entitled to a 60-day trial on Nature Photographer's Network, the internet's premier community for landscape and nature photographers.

I'm really excited to announce that we have finally reached our $1,000 / mo goal on Patreon and we have officially launched our Landscape Conservation Award.

The “F-Stop Collaborate and Listen” podcast Landscape Conservation Award will recognize an individual photographer who is highly involved in conservation issues within their local communities or within the landscape and nature photography community. This can be through their writing, speaking, photography projects, or community organizing efforts. Additionally, this award seeks to recognize an individual that is actively practicing the Nature First Principles. In partnership with our Patreon supporters, the “F-Stop Collaborate and Listen” podcast presents the prestigious honor, which currently consists of at least $1,570.

We aim to grow the total award amount through donations and sponsorships. We are looking for nominations for the award. You can nominate yourself or someone else through the google form linked in the liner notes. Since our launch we have raised $550 towards the award and have garnered some great sponsorships from some great photography brands.

So far we have been able to get support from the following awesome companies:

Current Sponsors:

Ian and his amazing team at Shimoda have sent me the next generation of their camera backpack, the Action X series. I took it on my recent 11-day fall color photography trip and used it on a 16-mile backpacking overnight and did a review of this backpack. Let's just say I was super impressed with it! Shimoda is donating to the winner of the Landscape Conservation Award a camera bag of their choice, a core unit, and a roller and accessory case - a $779 value!

Viewbug is a popular photo sharing and contest website. Members of Viewbug can submit their photographs to specialized contests and win amazing prizes. There are a lot more benefits of membership as well, so check it out. Viewbug is donating a viewbug PRO+ membership to the winner of the award. This is a $179 value.

Reed Art & Imaging is a fine art print lab located in Denver, Colorado. They are my print lab of choice for my high-end acrylic prints. Reed employs a unique technology for their acrylic prints that no other print lab in the United States uses called Diasec. The results are stunning. I also believe that Reed has some of the best customer service in the business and I recommend them to everyone I talk to! Reed is donating to the winner of the Landscape Conversation Award a $500 credit towards the purchase of a Diasec Acrylic Print.

Tamron is a camera lens manufacturer and makes some of the world's best lenses for landscape and nature photography. Tamron is donating to the winner of the Landscape Conservation Award a 45mm f/1.8 Di VC lens- a $599 value!

QT Luong is donating a limited edition copy of his award winning photo book, "Treasured Lands." Treasured Lands is a book about all the 61 U.S. National Parks with location/photography notes for each photograph. This limited edition version is valued at $245.

We are working on getting more in-kind donations and financial donations to sweeten the pot for the deserving award winner. If you are interested in either, please check out the award page on our website.

Thanks for stopping in, collaborating with us, and listening. See you next week.

As a reminder, you can also support the podcast by shopping at B+H for your photography gear using our Affiliate Link.

Please find a transcript of today's podcast episode below:

Jonathan Tilley - Personal Branding for Landscape Photographers
Jonathan Tilley - Personal Branding for Landscape Photographers
Jonathan Tilley - Personal Branding for Landscape Photographers
Posted in Photography Podcast and tagged Podcast.